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Educational Objectives

(1) Developing the knowledge of marketing planning.
(2) Developing the knowledge of financial planning.
(3) Developing the knowledge of enterprise management.

 
The Corresponding Table of Educational Objectives and Courses
  course area: general business
  teacher in chargeFang Chen
Educational Objectives of the Department of Business
A. Developing the knowledge of marketing planning.
B. Developing the knowledge of financial planning.
C. Developing the knowledge of enterprise management.
Course Title Educational Objectives of the Department of Business
A B C
Introduction to Economics    
Microeconomics    
Macroeconomics    
Introduction to Accounting    
Accounting    
Calculus    
Macroeconomics Analysis    
Statistics    
Mathematics for Business    
 
  course area: marketing
  teacher in chargeChiang, C. H
Educational Objectives of the Department of Business
A. Developing the knowledge of marketing planning.
B. Developing the knowledge of financial planning.
C. Developing the knowledge of enterprise management.
Course Title Educational Objectives of the Department of Business
A B C
Consumer Behavior    
Enterprise Public Relations  
Culture Marketing    
Green Marketing    
Brand Operation Management  
The Principle of Marketing  
Strategic Marketing Analysis    
Marketing Channel Management and Practices in China    
International Marketing    
Principles of Advertising  
Advertising Management  
Chain Store Management    
Distribution Management    
Marketing Planning  
The Practice of Market Survey  
Cultural Creative Industries and Marketing    
Public Relations  
Integrated Marketing Communications  
Fianacial Services Marketing  
 
  course area: finance
  teacher in chargeChou, P.-I
Educational Objectives of the Department of Business
A. Developing the knowledge of marketing planning.
B. Developing the knowledge of financial planning.
C. Developing the knowledge of enterprise management.
Course Title Educational Objectives of the Department of Business
A B C
Financial Planning and Investment Vehicles    
Cost Accounting    
Derivative Instruments    
Securities Investment Analysis    
Money and Banking    
Financial Statement Analysis    
Financial market knowledge and professional ethics    
Tax Practice in China    
Auditing    
Application of Finance Information    
Securities Markets and Trading Practices    
Accounting Statement Analysis    
 
 course area: enterprise management
 teacher in chargeLee, Pei-Ching
Educational Objectives of the Department of Business
A. Developing the knowledge of marketing planning.
B. Developing the knowledge of financial planning.
C. Developing the knowledge of enterprise management.
Course Title Educational Objectives of the Department of Business
A B C
Human Relations & Communication    
Individual Charisma Management in Business Setting    
Employee motivation and  performance management    
Personal Selling and Image Management    
Commercial presentationtheory and practice    
Leadership and Team Management    
Customers Service Management    
The Theory and Practice of Planning  
The Diagnosis and Analysis of Business Administration    
Family Business Management  
Creativity and Innovation Management  
Introduction to Senior Citizen Business    
Chain Business Practice  
Introduction to Business Research Method    
Charisma operating in the workplace    
Fashion Administration and Management  
The practice of fashion merchandise(commodity) purchasing