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The Core Competences

1. Data operation competence: developing the knowledge of data operation.
2. Marketing planning competence: developing the knowledge of marketing planning.
3. Financial planning competence: developing the knowledge of finance.
4. Enterprise management competence: developing the knowledge of enterprise
  management,communication and coordination in the workplace.
 
The Corresponding Table of Core Competences and Courses

  course area: general business
  teacher in chargeFang Chen
The Core Competences of Department of Business
1. Data operation competence: developing the knowledge of data operation.
2. Marketing planning competence: developing the knowledge of marketing planning.
3. Financial planning competence: developing the knowledge of finance.
4. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
 1  2  3  4
Introduction to Economics    
Microeconomics    
Macroeconomics    
Introduction to Accounting    
Accounting    
Calculus      
Macroeconomics Analysis    
Statistics      
Mathematics for Business      
 
 course area: marketing
 teacher in charge
Chiang, C. H                        
The Core Competences of Department of Business
1.Data operation competence: developing the knowledge of data operation.
2. Marketing planning competence: developing the knowledge of marketing planning.
3. Financial planning competence: developing the knowledge of finance.
4. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
 1  2  3  4
Consumer Behavior      
Enterprise Public Relations    
Culture Marketing      
Green Marketing      
Brand Operation Management    
The Principle of Marketing    
Strategic Marketing Analysis      
Marketing Channel Management and Practices in China      
International Marketing      
Principles of Advertising    
Advertising Management    
Chain Store Management      
Distribution Management      
Marketing Planning    
The Practice of Market Survey  
Cultural Creative Industries and Marketing      
Public Relations      
Integrated Marketing Communications      
Fianacial Services Marketing    
 
course area: finance
 teacher in chargeChou, P.-I
The Core Competences of Department of Business
1.Data operation competence: developing the knowledge of data operation.
2. Marketing planning competence: developing the knowledge of marketing planning.
3. Financial planning competence: developing the knowledge of finance.
4. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
 1  2  3  4
Financial Planning and Investment Vehicles      
Cost Accounting    
Derivative Instruments      
Securities Investment Analysis    
Money and Banking      
Financial Statement Analysis    
Financial market knowledge and professional ethics      
Tax Practice in China      
Auditing    
Application of Finance Information      
Securities Markets and Trading Practices    
 
course area: enterprise management
teacher in chargeLee, Pei-Ching 
                 
The Core Competences of Department of Business
1.Data operation competence: developing the knowledge of data operation.
2. Marketing planning competence: developing the knowledge of marketing planning.
3. Financial planning competence: developing the knowledge of finance.
4. Enterprise management competence: developing the knowledge of enterprise management, communication and coordination in the workplace.
Course Title Core Competences of the Department of Business
 1  2  3  4
Human Relations & Communication      
Individual Charisma Management in Business Setting      
Employee motivation and  performance management      
Personal Selling and Image Management      
Commercial presentationtheory and practice      
Leadership and Team Management      
Customers Service Management      
The Theory and Practice of Planning    
The Diagnosis and Analysis of Business Administration      
Family Business Management    
Creativity and Innovation Management    
Introduction to Senior Citizen Business      
Chain Business Practice  
Introduction to Business Research Method    
Charisma operating in the workplace      
Fashion Administration and Management    
The practice of fashion merchandise(commodity) purchasing